It works. Many firms try group marketing training sessions but few have seen the desired results of increased revenue. That’s because group training doesn’t focus on each lawyer’s specific practice, personality, and schedule constraints. Coaching is targeted to meet the particular needs, goals, and learning styles of every individual lawyer. Coaching is extremely effective in honing professional skills, developing greater self-awareness, and increasing situational savvy, resulting in greater confidence and improved performance.

Here’s How The Process Works...

The typical framework for business development coaching involves three phases: assessment, plan development, and implementation. Each step in the process is customized to address the lawyer’s particular goals, level of experience, and substantive legal and personal skills.

  • Assessment

    The assessment phase involves in-depth conversations with the lawyer to understand the lawyer’s substantive legal and client relationship skills, personality, and style in working with others. This phase is critical in formulating a marketing plan designed for the lawyer’s success.

  • Plan Development

    A strategic and client-driven business/marketing plan includes:

    • setting goals
    • establishing tactics for stronger client relationships
    • identifying potential client and marketing opportunities
    • creating methods to communicate value to the client.

    The marketing plan should also include action steps that are outside the lawyer’s comfort zone to help develop and maintain the newly acquired skills.

  • Implementation

    Plan implementation requires lawyers to begin the process and commit long-term to the marketing plan. The success of this phase is dependent upon not only the lawyer’s consistent and regular follow up actions in the marketing plan, but also on effective time management techniques to ensure the execution and sustainability of the marketing process.